Michael Cera Explains How That CeraVe Super Bowl Commercial Happened
And: Would Cera ever do an Allan Barbie spinoff movie?
He played an Allan doll in Barbie, and now Michael Cera's own smooth, doll-like skin is part of a high-profile CeraVe campaign.
Cera stopped by The Tonight Show With Jimmy Fallon on February 12 to discuss his viral CeraVe Super Bowl ad, but he first had to talk about being cast in the biggest movie of 2023: Barbie.
"It was an amazing thing to be a part of. I couldn't believe that I had the chance to be a part of it," he told Jimmy Fallon. "It just came out of nowhere for me. I think I was a last minute replacement of someone that they actually wanted? Great job for me."
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Michael Cera shares The Simpsons character that inspired his Allan performance
Fallon asked the Arrested Development alum about the possibility of an Allan Barbie spinoff movie.
"I think it'd be kind of a weird movie, but I'm there if they want He's kind of an inactive character. For me, the biggest inspiration was Hans Moleman from The Simpsons. That for me is like the core of the character," said Cera, referring to Springfield's unluckiest resident.
Michael Cera on how that CeraVe SB LVIII campaign happened
Cera was featured in the cinema event of last year, and he was also a part of one of the biggest television telecasts of all time: Super Bowl LVIII. During the game, he appeared in a commercial for the skin care brand, CeraVe. The ad, which is shot almost like a parody of a vintage perfume commercial, features Cera claiming he created the face moisturizer.
"I'm Michael Cera and human skin is my passion, which is why I developed this," he says, holding a tub of face moisturizer.
There were clues that Cera was involved in a publicity stunt with CeraVe. In recent weeks the actor was spotted around New York carrying a giant bag of CeraVe products, even handing them out to strangers on the street.
When Fallon asked about how Cera became involved with the company's Super Bowl spot, he said, "I have the last name Cera... So I think I was the only actor that they approached for that. Fortunately for me."
"Because I don't have any social media or anything," he explained. "Normally, I don't get approached for things like that because a big part of it is putting things out on social media. But I just had it locked up because I'm the only person named Cera."
Not only does Cera not have social media, he doesn't have a smartphone. He uses a basic flip phone, which shocked Fallon.
Cera's CeraVe ad was well-received, with viewers calling it "a perfect commercial." There is even an extended version which features Cera talking to a magical narwhal. Need we say more?
