The 98th edition of the iconic Macy’s Thanksgiving Day Parade ushers in the holiday season with its largest lineup yet, featuring more than 5,000 volunteers, 17 character balloons, 22 floats, 15 heritage and novelty balloons, more than 700 clowns, 11 marching bands, 10 performance groups and performances by some of today’s biggest music stars, all welcoming Santa Claus and the holidays. "TODAY’s" Savannah Guthrie, Hoda Kotb and Al Roker will once again join as hosts of the Emmy Award-winning celebration.